Below is the Top 7 of Mind Noting Rank Matrix.  The noting rank is the order in which the top seven of mind given. The T7OMA Rank 1 Column below is the number of weighted persons noting first (rank 1) the specific store. T7OMA Rank 2 see column below is the second noted.  For example (note that this is dummy trial data, not real survey data), Beggs Tires had 31750 persons (weighed from sample) of the 63,545 persons mention them for appliances when asked to list the first seven top of mind (T7OMA). 7,683  mentioned Beggs first,  12,772 noted Beggs second, 11,295  noted Beggs third forth. (See Below for sample data)

Above is same data but for a specific Radio Station Cume (for the demographic and gender selected. Note this is again "trial" dummy data. Below is the data reported by percent of each stores top of mind noting.
To see just a few of the 1000's of screen shots of the data grids click on the links below.
to: Population and Sample Screen
to: Market and Data Type Selection Screen
to: Screen Shot of TOMA Data Grids
Top of Mind By Station Cume
Top Seven of Mind Matrix Grids
 Top Seven of  Mind by Zip Code
Word of Mouth by Age and Gender
Word of Mouth by Station Cume and Zip Code
Market Value Potential (MVP) by Word of Mouth Recommendation
Market Value Potential by Age, Gender and Station (New 2/15/2004)
Multiple Windows for Analysis (New 2/15/2004)