Virtual Research Directortm Version 5 First Noted Top 7 of Mind (T7OMA) by Home Zip Code

Below is sample data (Based on an incomplete sample base during sample gathering) used for display purposes only. This data is the weighted persons who noted the Tire Store as the first noted in the Top of Mind query.  For example.  Of the 7,683 persons who mentioned Beggs Tires first we find that 6,807 were in the 97321 Zip Code.

More Sample Data Below

Coding of this module is in progress. Note screen shots to follow.

To see just a few of the 1000's of screen shots of the data grids click on the links below.
to: Population and Sample Screen
to: Market and Data Type Selection Screen
to: Screen Shot of TOMA Data Grids
Top of Mind By Station Cume
Top Seven of Mind Matrix Grids
 Top Seven of  Mind by Zip Code
Word of Mouth by Age and Gender
Word of Mouth by Station Cume and Zip Code
Market Value Potential (MVP) by Word of Mouth Recommendation
Market Value Potential by Age, Gender and Station (New 2/15/2004)
Multiple Windows for Analysis (New 2/15/2004)