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Virtual Research Directortm Version 5 Word of MouthTM (WOMTM) Word of Mouth the the data gathered by the survey question "Who would you recommend...". Below is sample data (Based on an incomplete sample base during sample gathering) used for display purposes only. This data is the weighted persons who recommended various Tire Stores. For example 3,625 persons (Males 12 years of age and above) would recommend Beggs Tires. |
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Below is also sample data for weighted persons of each of the discrete age and gender cells for Word of Mouth data. For example: 1,371 12-17 Males would recommend Guaranty Chev. for the purchase of a new vehicle. |
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| Below is another sample grid but done for each age and gender grouping for share (percent) of the number of persons who would recommend the listed dealer for a new vehicle. | ||||
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