Virtual Research Directortm Version 5 

Word of MouthTM (WOMTM)

Word of Mouth by Station Cume Audience. This data is gathered by the survey question "Who would you recommend...". 

Below is sample data (Based on an incomplete sample base during sample gathering) used for display purposes only. This data is the weighted persons who recommended various Tire Stores.  For example if the 7,288 Listeners that KDUK Has 4,157 noted they would recommend Les Schwab for a tire purchase.

The data Below is the percentage of each stations audience by store. For example, 57% of KDUK's audience recommends Les Schwab for a tire purchase.

Above a ranker for each station's Cume audience. Below is the Word of Mouth by Zip Code.
To see just a few of the 1000's of screen shots of the data grids click on the links below.
to: Population and Sample Screen
to: Market and Data Type Selection Screen
to: Screen Shot of TOMA Data Grids
Top of Mind By Station Cume
Top Seven of Mind Matrix Grids
 Top Seven of  Mind by Zip Code
Word of Mouth by Age and Gender
Word of Mouth by Station Cume and Zip Code
Market Value Potential (MVP) by Word of Mouth Recommendation
Market Value Potential by Age, Gender and Station (New 2/15/2004)
Multiple Windows for Analysis (New 2/15/2004)