Below is the Reach, Frequency and Cost Selection Form

Above is the opening grid for the Reach and Frequency Module. Note that this module show Weekly Cume, AQH Persons, AQH Share, AQH Rating and Daily Time Spent Listening (see detail below).

Note that the Reach and Frequency Module contains data that is available individually in the AQH Module, Weekly Cume Module and Time Spent Listening Modules.
 The user then enters the number of weekly spots and the rate.  The Cost, GRP, CPP, Reach and Frequency is then calculated (see below)
The user can then change the Spot Rate, Number of Spots, Flight Cost, GRP, CPP, Percent Reach or Frequency for all stations or individual stations and the program will determine the number of spots needed to meet the selected criteria.