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Virtual Research Directortm Version 5 Market Value PotentialTM (MVPTM Projected Purchases) by Age, Gender and Radio Station Audience Below is not actual data but is for display purposes only. In this example you can see 1,585 35-44 Female will spend from $200 to $499 in the next year on Tires. |
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| Below is sample data laid out by Radio Station Weekly Cume. Note that you can select any one of 70+ age and gender classifications for the data. |
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Population, Sample and Weighting Grid Top Rank T7OMA Selection Form and Grid Screen Shot (New Screen Shots: updated 1/10/2004) Top Rank T7OMA by Station Cume Grid Screen Shot Top 7 of Mind (T7OMA) Noting Rank Matrix (New 1/10/2004) Top 7 of Mind (T7OMA) First Noted by Home Zip Code (New 1/10/2004) Word of Mouth (WOM) by Gender and Age (New 1/19/2004) Word of Mouth (WOM) by Station Cume and Zip Code (New 1/19/2004) Market Value Potential (MVP) by Word of Mouth Recommendation (New 1/25/2004) Market Value Potential by Age, Gender and Station (New 2/15/2004) Multiple Windows for Analysis (New 2/15/2004)
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