|
With VRD 5 you can open Multiple Windows. In the example below we have (top left to bottom right) the Opening Menu, Word of Mouth-Top of Mind Matrix, Word of Mouth by Radio Station Audience, Word of Mouth for multiple age and gender cells (Descrete cell option), Word of Mouth for Plus Age Groups and Top 7 of Mind - Word of Mouth Matrix. |
![]() |
| to: Population and Sample Screen |
| to: Market and Data Type Selection Screen |
| to: Screen Shot of TOMA Data Grids |
| Top of Mind By Station Cume |
| Top Seven of Mind Matrix Grids |
| Top Seven of Mind by Zip Code |
| Word of Mouth by Age and Gender |
| Word of Mouth by Station Cume and Zip Code |
| Market Value Potential (MVP) by Word of Mouth Recommendation |
| Market Value Potential by Age, Gender and Station (New 2/15/2004) |